Accelerating the Sales of Heat Pumps at Mavi Maribor d. o. o.

Humanity's energy needs are growing ever larger. The desire for clean energy is increasing more and more. These desires have increased particularly in the last decade, which is due to: – high oil prices, – fear of insufficient oil reserves, – global warming of the planet. Due to these reasons, developed countries (EU, USA, Japan) are investing more and more money in the development of alternative energy sources such as: ** solar energy, biomass, wind, earth.** At the same time, on the other side, there is an ever-increasing demand amongst customers for devices that utilise this inexpensive energy.

Problem

Humanity's energy needs are growing ever larger. The desire for clean energy is increasing more and more. These desires have increased particularly in the last decade, which is due to: – high oil prices, – fear of insufficient oil reserves, – global warming of the planet.

Solution and Method

Due to these reasons, developed countries (EU, USA, Japan) are investing more and more money in the development of alternative energy sources such as: solar energy, biomass, wind, earth. At the same time, on the other side, there is an ever-increasing demand amongst customers for devices that utilise this inexpensive energy. When purchasing these devices, the customer always takes into account their needs and wishes. The financial investment in alternative heating systems is very high.

Therefore, recommendations from friends, acquaintances, and relatives are very important for my sales success, and I would particularly emphasise the role of installers or contractors in the field. Equally important for sales success is their advice to the plumber or end consumer, as well as professionally trained sales staff in the company. In the first part, he presented the company where he is employed, its history and objectives.

In the continuation, he devoted himself to the presentation of heat pumps. A large part of the thesis was devoted to the communication mix and the presentation of heat pumps to the wider public, their advantages and benefits. The motivation for my diploma thesis is the cost of heating. This cost represents the highest cost in a household.

Due to the ever-increasing price of all heating fuels, more and more attention will be paid to reducing these costs. The heat pump is a relatively affordable alternative to conventional heating, whilst we must not neglect the fact that this type of heating is significantly more suitable and friendlier to the environment.