LINKING BANKS AND INSURANCE COMPANIES ON THE EXAMPLE OF BANK X AND INSURANCE COMPANY Y (BANCASSURANCE)

Financial institutions worldwide and in Slovenia are increasingly aware of the linking of banks and insurance companies. The life insurance market offers banks the opportunity for profit and the completion of banking services to meet the needs of increasingly demanding clients. Bank X was among the first banks in Slovenia to begin ** marketing insurance services.** Today, in collaboration with KBC Insurance, it is announcing a completely different approach. Insurance Company Y continuously develops new products tailored to the customer, which are more competitively priced than the competition. In the applied section, a survey of the opinions of Bank X clients was analysed and summarised into conclusions and findings regarding the awareness of the offer and the trust of clients in the bank's sales representatives.

Problem

Financial institutions worldwide and in Slovenia are increasingly aware of the linking of banks and insurance companies. The life insurance market offers banks the opportunity for profit and the completion of banking services to meet the needs of increasingly demanding clients. Bank X was among the first banks in Slovenia to begin ** marketing insurance services.** Today, in collaboration with KBC Insurance, it is announcing a completely different approach.

Solution and Method

Insurance Company Y continuously develops new products tailored to the customer, which are more competitively priced than the competition. An extensive network of branches and trained sales representatives can bring products closer to customers. This creates a long-term relationship with the customer and satisfies as many of their needs for financial products as possible.

The diploma thesis presented various forms of linking banks and insurance companies, as well as insurance products that complement the regular banking offer.

Results

In the applied section, a survey of the opinions of Bank X clients was analysed and summarised into conclusions and findings regarding the awareness of the offer and the trust of clients in the bank's sales representatives.