Awareness and Marketing of the PS Paketomat Service

Crisis situations in the country and the world dictate the development of new services or accelerated marketing of old services that have not been very well received or known in the market so far, but whose usefulness should be re-examined and assessed in crisis situations. The outbreak of the SARS-CoV-2 epidemic in the world and Slovenia caused a global health and economic crisis, which can be said to have caused an emergency situation in global economic markets, and thus also in the postal services market. As shown by the competitive analysis carried out in the diploma thesis, competing companies began using this service in Slovenia 4 to 5 years before Pošta Slovenije d. o. o. and during this time gained a significant competitive advantage in the field under consideration.

Problem

Crisis situations in the country and the world dictate the development of new services or accelerated marketing of old services that have not been very well received or known in the market so far, but whose usefulness should be re-examined and assessed in crisis situations. The outbreak of the SARS-CoV-2 epidemic in the world and Slovenia caused a global health and economic crisis, which can be said to have caused an emergency situation in global economic markets, and thus also in the postal services market. Like other service providers, Pošta Slovenije d. o. o. is attempting to introduce user-friendly services that will not endanger the health of employees and service users.

One such service is the PS Paketomat service, which enables contactless dispatch and collection of parcels. During the epidemic, contactlessness is precisely the essential advantage of this alternative form of parcel dispatch and collection. The PS Paketomat service is not a new service.

Pošta Slovenije d. o. o. began providing it in 2017 with the introduction of a network of parcel lockers across Slovenia.

Results

As shown by the competitive analysis carried out in the diploma thesis, competing companies began using this service in Slovenia 4 to 5 years before Pošta Slovenije d. o. o. and during this time gained a significant competitive advantage in the field under consideration. When writing the diploma thesis, they proceeded from the assumption that the topicality and usefulness of the PS Paketomat service should be highlighted again, namely by investing more effort in marketing this service and thus bringing it closer to users, including those who have not yet known about or used it.

Since the service under consideration is closely linked to knowledge of parcel and business parcel operations, these services of Pošta Slovenije d. o. o. were also presented in the diploma thesis. Service development and marketing are key factors for the success of service companies such as Pošta Slovenije d. o. o. Only through sustainable service development and the introduction of new services and upgrading of existing ones does a service company have the possibility of maintaining competitive advantage in the domestic market.