Proposed Solution for the Visual Identity of the Institution

For a graphic designer, creating a company's visual identity is a highly complex process that represents a broad palette of their knowledge.

Solution and Method

For a graphic designer, creating a company's visual identity is a highly complex process that represents a broad palette of their knowledge. Creating a corporate identity manual enables the graphic designer to apply theoretical and practical knowledge that extends beyond the frameworks of graphic design. A quality visual identity for a company also requires communication skills, gathering information that can influence the positive public appearance of the company.

Particularly important is knowledge of printing technology and optimising work processes in print preparation. Only in this way can we offer the client comprehensive, cost-optimised solutions when applying visual solutions. The correctness of design decisions when creating a visual identity is also demonstrated in the client's consistency when visual solutions are implemented in practice, in the manner as recorded in the corporate identity manual.

Attached to the diploma thesis is the corporate identity manual for Zavod za kulturo Delavski dom Trbovlje, which offers visual solutions according to their needs, but primarily provides a foundation for visual identity solutions; namely, Zavod za kulturo Delavski dom Trbovlje has a logo, but until now has not had a corporate identity manual. In creating the corporate identity manual for Zavod za kulturo Delavski dom Trbovlje, theoretical and practical knowledge acquired during education was applied, as well as knowledge that is the result of many years of graphic design work in a printing house, and based on experience gained working as an independent graphic designer.

Of course, information provided by Zavod za kulturo Delavski dom Trbovlje is essential. Communication itself is one of the foundations for subsequent optimal and quality solutions that will represent the company in the future. Respecting the client's wishes in connection with the professional knowledge of the graphic designer is the foundation of a successful business process, and a satisfied client is of course the key to future business collaborations.