PRESENTATION OF THE PATH FROM AUXILIARY INSURANCE AGENT TO INDEPENDENT INSURANCE AGENT (SOLE PROPRIETOR)

Before you is a diploma thesis which presents the path that an individual must take if they wish to open their own business. This topic for the diploma thesis was chosen to present how they approached the design of their own business and what individuals must be prepared for when embarking on the path of entrepreneurship.

Problem

Before you is a diploma thesis which presents the path that an individual must take if they wish to open their own business.

Solution and Method

This topic for the diploma thesis was chosen to present how they approached the design of their own business and what individuals must be prepared for when embarking on the path of entrepreneurship. Opening one's own business does not merely mean marketing the product they have chosen, but encompasses knowledge of business objectives and the entire strategy needed to achieve the set goals. It is important to study the level of one's own knowledge, as well as to study the business environment, competition, products, marketing, assessment of business scope, business conditions, and financial business plan.

In the diploma thesis, they also conducted market research on factors influencing the sale of insurance products, based on a prepared questionnaire which is attached to the diploma thesis. This relates primarily to the method of sales, with emphasis on appropriate communication between the insurance agent and clients.