Testing a Business Idea for Hybrid Vehicles Through Market Research and a Business Plan

In the diploma thesis, we examine the possibility of realising the sale of hybrid vehicles on their domestic, Slovenian market. This is a business idea that has been present for some time, but not in the form we are presenting. Furthermore, the domestic market on which such vehicles would be sold was researched and analysed. Following the results of the research, the thesis presents a business plan for a company that would sell several different brands of hybrid vehicles simultaneously. Several factors are taken into account, primarily the hybrid vehicles themselves, the market, personnel, operating conditions, and risk.

Problem

In the diploma thesis, we examine the possibility of realising the sale of hybrid vehicles on their domestic, Slovenian market. This is a business idea that has been present for some time, but not in the form we are presenting. In Slovenia, there is currently no company that would market hybrid vehicles of different brands, which is why the concept of innovation or a market niche is present.

It was assumed that, due to trends and the mentioned particularities, this could be a favourable business opportunity. Hybrid vehicles were described from several perspectives.

Solution and Method

Furthermore, the domestic market on which such vehicles would be sold was researched and analysed. The research is presented through a questionnaire survey.

Results

Following the results of the research, the thesis presents a business plan for a company that would sell several different brands of hybrid vehicles simultaneously. Several factors are taken into account, primarily the hybrid vehicles themselves, the market, personnel, operating conditions, and risk. Accordingly, a business plan was developed, which shows that the business idea could also be a business opportunity.

In the conclusion of the thesis, findings related to the business plan and its possible realisation are presented.