Redesign of the Corporate Identity for Samastur Farm

In the diploma thesis, the author focused on redesigning the visual identity of Samastur Farm. She thought she would only focus on a new corporate identity and a new company symbol, but through the entire process of research and gathering ideas, she realised that she was designing the brand of Samastur Farm. She set basic hypotheses and also added the research methods used. At the end, she presented the results of a survey completed by 100 potential customers of Samastur Farm, so she could understand their perspective on what most influences their purchase of agricultural products and whether it is the visual identity. In the fourth chapter, she described and illustrated with images the process of designing the new visual identity of Samastur Farm and brand design.

Problem

In the diploma thesis, the author focused on redesigning the visual identity of Samastur Farm. She thought she would only focus on a new corporate identity and a new company symbol, but through the entire process of research and gathering ideas, she realised that she was designing the brand of Samastur Farm. She began the diploma thesis with a description of her field and definition of the problem.

She described the purpose and objectives.

Solution and Method

She set basic hypotheses and also added the research methods used. The main purpose and objective was to help Samastur Farm achieve greater recognition, consequently greater sales, and thus become competition for similar companies. In the second chapter, she devoted herself to the theoretical part of the diploma thesis, as knowledge of theory helped the author in practice, that is, in designing the new logo and other communication materials for Samastur Farm.

She researched methods of concept design, the importance of typography and choosing the right colours, what corporate identity is, what a brand is, and how it can help a small agricultural company with recognition and thus also with increasing sales. She also added some tips for marketing a brand in the field of agriculture. In the next chapter, she presented how she approached the research before starting to design the concept and which methods she used.

She researched the competition in the immediate and wider area and looked for examples of good practice from abroad. Then she presented a questionnaire that was answered by family members of Samastur Farm.

Results

At the end, she presented the results of a survey completed by 100 potential customers of Samastur Farm, so she could understand their perspective on what most influences their purchase of agricultural products and whether it is the visual identity. In the fourth chapter, she described and illustrated with images the process of designing the new visual identity of Samastur Farm and brand design. She described how she conceived the idea, which colours and typography she chose, what symbol she designed, and presented the designed communication materials.

In the final chapter, she brought everything together and presented her opinion on how the design and writing of the diploma thesis proceeded in relation to its initial purpose, its objectives and hypotheses. She concluded that this diploma thesis was a great challenge, namely due to the diverse range of the farm and due to upgrading herself, that is, her design work.