Comparative Analysis Between Newspapers as Traditional Media and the World Wide Web as Competing Media

With the flood of new contemporary media, the question arises as to what will happen to old, traditional media. Traditional media houses are very well aware of how important it is for their content to appear on the web as well. In the second, empirical part, individual media were analysed and through the results certain assumptions were confirmed or refuted.

Problem

With the flood of new contemporary media, the question arises as to what will happen to old, traditional media. Traditional media houses are very well aware of how important it is for their content to appear on the web as well. The web has brought new communication channels, new speeds and dimensions of information delivery.

Whether traditional media will be able to listen sufficiently to the wishes and needs of readers is a factor that will have a decisive influence on their survival in an era of major technological changes and the habits of formerly traditional readers. The diploma thesis consists of two parts. In the first, theoretical part, we wish to understand the basic characteristics as well as the advantages and disadvantages of individual media.

Results

In the second, empirical part, individual media were analysed and through the results certain assumptions were confirmed or refuted.