The project in five facts.
Challenge, approach and results.
Banking as an important economic activity has a long history dating back several millennia. Its development is linked to the development of trade, the economy and people's needs for safe storage and exchange of money. Savings banks have evolved over time and adapted to new circumstances. The results showed that savings banks have a certain level of trust amongst users, but face challenges regarding recognition and competition with larger banks. Respondents most frequently highlighted favourable loan terms and interest rates for savings as key factors when choosing a financial institution.
Problem
Banking as an important economic activity has a long history dating back several millennia. Its development is linked to the development of trade, the economy and people's needs for safe storage and exchange of money. Banking developed in ancient civilisations, whilst the first savings banks began operating in Europe in the 18th century, primarily with the aim of encouraging saving amongst the less affluent population.
In Slovenia, the first savings banks emerged in the 19th century and played an important role in the development of banking on Slovenian soil.
Solution and Method
Savings banks have evolved over time and adapted to new circumstances. In modern times, they face numerous challenges, primarily due to increasing competition from larger banks and the digitalisation of banking. The diploma thesis focuses on studying savings banks in Slovenia, particularly their market position, competitiveness and the impact of digitalisation and artificial intelligence on their services.
Through analysis of three Slovenian savings banks (Delavska hranilnica, hranilnica Lon and Primorska hranilnica), their digital services, scope of functionality and advanced solutions offered to customers were examined. The main emphasis of the work is on comparing the digital services of savings banks in connection with new technologies such as artificial intelligence, and their impact on user experience and security. Subsequently, a survey was conducted covering users' opinions and beliefs about savings banks, their services and the perception of artificial intelligence in banking.
Results
The results showed that savings banks have a certain level of trust amongst users, but face challenges regarding recognition and competition with larger banks. Respondents most frequently highlighted favourable loan terms and interest rates for savings as key factors when choosing a financial institution. The research also showed that people believe artificial intelligence cannot replace the personal advice of bank advisers, but technologies such as chatbots help improve user experience.
The purpose of the diploma thesis is to show how savings banks can leverage their advantages, such as a personal approach, in combination with advanced digital solutions to improve competitiveness in the market.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Računovodstvo module or book a consultation.