Narrative-Content Expression in the Case of Corporate Identity for the Music Group Itak

The corporate identity of a group represents a kind of its personality, as it appears in all areas where visual communication with service users takes place. It is most important for market recognition, which also increases the sales of the group's services. For this reason, the graphic identity must be well-designed and carefully considered. The processes of creating the logo, business card and poster will be demonstrated, and ** images of the processes will be included.** At the end, the final products created during the diploma thesis will be presented.

Problem

The corporate identity of a group represents a kind of its personality, as it appears in all areas where visual communication with service users takes place. It is most important for market recognition, which also increases the sales of the group's services.

Solution and Method

For this reason, the graphic identity must be well-designed and carefully considered. The diploma thesis will present the field of corporate identity design. The thesis will be based on the music group Itak, of which the author is also a member. ** The group Itak** is a four-member folk music group that primarily performs at festivals, anniversaries, weddings and other musical events. The group has existed since 2012, but with the arrival of new members in 2019, it began operating anew.

Due to the refreshment of the ensemble, a new graphic identity was urgently needed, with which the group could promote and present itself to the public. In the introductory part, the methodology will be described, from the problem that was set to the fundamental research questions. The hypotheses will also be presented, which will be reviewed at the end and either accepted or rejected. ** The theoretical part** contains an overview of the concepts of corporate identity, which includes general graphic design, the group's logo, business card, poster, typography and the meaning of colours.

In this part, the history of individual categories will also be outlined and some examples will be presented visually through time. Folk music groups in Slovenia will also be presented. This section will cover older musical legends or pioneers of the most popular genre on home soil. Their beginnings and their story will be briefly presented.

In addition to older ensembles, the currently most popular music groups will also be addressed. For each ensemble, an attempt will be made to analyse their graphic identity, what the logo represented in the past and what it represents now. The ways in which they promote themselves and what is the key to success in the media market will be reviewed.

The final part of the thesis is dedicated to the presentation of the group Itak, for which a corporate identity will be created.

Results

The processes of creating the logo, business card and poster will be demonstrated, and images of the processes will be included. At the end, the final products created during the diploma thesis will be presented.