The project in five facts.
Challenge, approach and results.
The diploma thesis describes the topic of YouTube vlogging. The characteristics, history, reasons for emergence and objectives of vlogs are described, as well as the personality of a good vlogger. An important part is also the interview with Slovenian vlogger Žaklina Krejič, with the help of which the author attempted to create a better picture of Slovenian vlogs, as through the interview he discovered that vlogging in Slovenia is more of an entertainment activity with marketing and distribution (product presentation) rather than earnings itself (source of income), which is how vloggers in the USA or Great Britain make their living through YouTube vlogs.
Problem
The diploma thesis describes the topic of YouTube vlogging. The characteristics, history, reasons for emergence and objectives of vlogs are described, as well as the personality of a good vlogger. The author focused on the drivers of vlog creation, on the actual process of vlog creation, what typical technical equipment is used for filming vlogs, what the impact of technology is, and what filming techniques and strategies for filming oneself are, as well as how vlogs contribute to making the vlog itself increasingly popular.
Its popularity has been noticeable for some time in various countries such as the USA and Great Britain. Vlogging has begun to become increasingly popular and commercially interesting in Slovenia as well, but it is not yet a 'market niche' for earnings or a main source of income. The author of the diploma thesis focused on the marketing and distribution of vlogs, as when we have a sufficiently large number of subscribers and views on YouTube, we can begin to generate income with our vlogs.
Therefore, in his diploma thesis he delved into what the requirements and possibilities for earning are. He focused primarily on four of the most recognisable types of vlog marketing, such as: Google AdSense, an advertising programme that enables earning from content on blogs, websites or video recordings on YouTube. Personal marketing merchandise, these are niche products intended exclusively for the most loyal fans (the greater the growth in channel viewership, the more popular the vlogger is, consequently the more fans will purchase).
The YouTube Partner Programme, which enables the vlogger to monetise their content with advertising revenue; and product promotion and paid endorsement, when the vlogger achieves a sufficiently large audience that regularly follows them (at that point the possibility of sponsorship often appears, as a large audience attracts companies). Special emphasis in the diploma thesis was given to the comparison of good and bad practice 'case studies', where he compared the objectives and strategies as well as the performance or personalities of two American vloggers, Emma Chamberlain and Kattis, and the responsiveness of viewers to their vlogs.
Solution and Method
An important part is also the interview with Slovenian vlogger Žaklina Krejič, with the help of which the author attempted to create a better picture of Slovenian vlogs, as through the interview he discovered that vlogging in Slovenia is more of an entertainment activity with marketing and distribution (product presentation) rather than earnings itself (source of income), which is how vloggers in the USA or Great Britain make their living through YouTube vlogs.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Video produkcija module or book a consultation.