PROJECT OF CREATING A WEBSITE FOR A COMPANY AS AN IMPORTANT ELEMENT OF COMMUNICATION WITH CUSTOMERS

Based on perceiving and understanding market developments, management must make decisions that will ensure the company's continued development and keep pace with the times and competition. Such decisions include the decision to establish a website. On the basis of presenting the project implementation and analysing the project's effectiveness, all three basic propositions of the diploma thesis were confirmed. The analysis showed that potential customers are interested in obtaining information through the internet.

Problem

Based on perceiving and understanding market developments, management must make decisions that will ensure the company's continued development and keep pace with the times and competition. Such decisions include the decision to establish a website. The purpose of the diploma thesis is to present a project on adopting the conceptual design, creating a website, and maintaining and updating the established website, which represents an important form of business communication.

Within the framework of the diploma thesis, the following objectives were pursued: – establishing a website represents a new working environment in the company, – establishing a website offers the company greater market recognition, – establishing a website represents an investment for the company, which can be measured by return and by raising the company's image, which cannot be measured directly, – establishing a website in the company brings organisational changes, – potential customers search for quality desired information via the internet, – the website is accessible to potential customers twenty-four hours a day.

Results

On the basis of presenting the project implementation and analysing the project's effectiveness, all three basic propositions of the diploma thesis were confirmed. The analysis showed that potential customers are interested in obtaining information through the internet. The company's recognition increases with its presence on the internet.

It was established that a quality website is a competitive advantage and a mirror of the company's success. It was also established that for a quality website, the topicality of products and services and quick accessibility to individual information about a product or service are important. The introduction of an internet site is a step towards rational business operations and low promotional costs.