The project in five facts.
Challenge, approach and results.
Around the world, the internet has become very popular and today we can no longer imagine life without it. With the development of information technology, many companies have decided to offer their products and services via the internet. I describe the purchasing process, the advantages and disadvantages of online shops, and analyse the factors of a successful online shop.
Problem
Around the world, the internet has become very popular and today we can no longer imagine life without it. With the development of information technology, many companies have decided to offer their products and services via the internet. Companies have realised that selling via the internet can be very successful.
Online shops bring many advantages and benefits to traders, as well as to customers. Online shopping is extremely convenient, especially for the consumer. Online shops are open all year round, 24 hours a day, purchasing is simple, the customer only needs a computer and internet connection and can already go shopping with a mouse.
In the initial part of the diploma thesis, the definition of the term online shop is presented.
Solution and Method
I describe the purchasing process, the advantages and disadvantages of online shops, and analyse the factors of a successful online shop. In the continuation of the thesis, I deal with the development of online shops in Slovenia and delve into ten Slovenian online shops that attracted me as a consumer: Bigbang, Cangura, Lekarnar, Mercator, Mimovrste, Nakupovanje, Planet bio, Silverland, Sloncek and Topolino. These online shops differ in terms of their offerings, but what they have in common is that they are clear and attractive to visitors.
In even greater detail, I research the online shop Freebuy, which combines a combination of social networking and network marketing. Freebuy, with its unique concept, enables users to shop free of charge, whilst offering providers of products and services free advertising.
Module, programme and stories.
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