The project in five facts.
Challenge, approach and results.
The subject of the diploma thesis is to present customer satisfaction with technical products in xy shop and which factors have the greatest influence on customer satisfaction. The purpose of the diploma thesis is to determine what customers' opinions are about xy shop and what is of decisive importance for them to decide to make a purchase and to what extent they are satisfied with xy shop. The third section of the diploma thesis contains customer satisfaction research, where customer satisfaction in xy shop is analysed with the help of a questionnaire. The final chapter includes concluding thoughts and the conclusion of the diploma thesis.
Problem
The subject of the diploma thesis is to present customer satisfaction with technical products in xy shop and which factors have the greatest influence on customer satisfaction. The purpose of the diploma thesis is to determine what customers' opinions are about xy shop and what is of decisive importance for them to decide to make a purchase and to what extent they are satisfied with xy shop. The diploma thesis is divided into five chapters.
In the first chapter, the company xy will be presented, the matter under consideration will be defined, the objectives and purposes of the diploma thesis will be presented, as well as the assumptions and limitations. In the second chapter, the diploma thesis contains the definition of satisfaction and the main factors of satisfaction. It also describes what the difference is between satisfied and dissatisfied consumers and what the significance of consumer satisfaction is for the company's operations.
Solution and Method
The third section of the diploma thesis contains customer satisfaction research, where customer satisfaction in xy shop is analysed with the help of a questionnaire. The research illustrates the key elements that are of decisive importance for consumers to be satisfied with the services.
Results
The final chapter includes concluding thoughts and the conclusion of the diploma thesis.
Module, programme and stories.
Your diploma project for a real company.
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