PROJECT FOR INTRODUCING MULTIMEDIA ADVERTISING AS A METHOD OF COMMUNICATING WITH CUSTOMERS IN MTC FONTANA

The primary objective that the student sought to achieve with the project assignment described in this diploma thesis was to modernise or change the method of advertising and informing customers at the Medical Thermal Centre Fontana. Essentially, it involved replacing posters with LCD receivers, which are certainly much more attractive and versatile in their application. However, the student's organisational and technical skills alone were not sufficient; persistence and, above all, precision in preparing plans—both financial and time-related—were required. In the concluding section of the diploma thesis, the student described how he envisaged potential additional revenue based on advertising from other interested business partners, as well as addressing technical faults and maintaining or refreshing content.

Problem

The primary objective that the student sought to achieve with the project assignment described in this diploma thesis was to modernise or change the method of advertising and informing customers at the Medical Thermal Centre Fontana. Essentially, it involved replacing posters with LCD receivers, which are certainly much more attractive and versatile in their application. From the initial idea in his mind to the launch of this innovation, the journey was very difficult and long.

First, it was necessary to formulate the idea coherently and write it down, to convince the responsible persons of the usefulness of this project, and finally to implement the project.

Solution and Method

However, the student's organisational and technical skills alone were not sufficient; persistence and, above all, precision in preparing plans—both financial and time-related—were required. He had to obtain as much previously produced production material as possible (photographs, video recordings, and various texts), and he also had to procure technical equipment (LCD receivers, connection cables, etc.), which had to strictly comply with the pre-determined financial scheme. All these procedures are carefully recorded and explained in the middle section of the diploma thesis.

As in every diploma thesis, the student also ensured that the first section was primarily devoted to theory, namely outdoor advertising via television receivers. The beginnings, procedures, and methods of this type of advertising are described, and he also included current innovations in this field.

Results

In the concluding section of the diploma thesis, the student described how he envisaged potential additional revenue based on advertising from other interested business partners, as well as addressing technical faults and maintaining or refreshing content. He also devoted some space to the differences that emerged between the envisaged and implemented project, the problems he could not or did not wish to avoid, and finally the fulfilled and unfulfilled needs or wishes.