Promotional Campaign for Karate Club Anniversary

The diploma thesis addresses the creation of a promotional campaign for the 20th anniversary of karate club Dren Leskovec pri Krškem, with the key objective of gaining practical knowledge and skills in designing effective, attractive and functional marketing materials, particularly printed materials. As part of the campaign, she will design a magazine, flyer, programme booklet and brochure, and create an advert for social media, aiming to contribute to the club's promotion and attract new members.

Problem

The diploma thesis addresses the creation of a promotional campaign for the 20th anniversary of karate club Dren Leskovec pri Krškem, with the key objective of gaining practical knowledge and skills in designing effective, attractive and functional marketing materials, particularly printed materials.

Solution and Method

As part of the campaign, she will design a magazine, flyer, programme booklet and brochure, and create an advert for social media, aiming to contribute to the club's promotion and attract new members. In researching this topic, she will delve into the analysis of similar products and campaigns both in Slovenia and abroad, thereby gaining insight into contemporary trends and practices in the field of designing promotional materials in a sporting context. An important part of the campaign design process is close collaboration with the karate club, as she will obtain the necessary information, visual and textual material for effective project implementation.

Through her work, she wishes to gain practical experience and contribute to raising the club's visibility and encourage mutual cooperation and connection amongst club members. The first part of the diploma thesis is theoretical. Here she will research all the necessary theory for creating a campaign and analyse the market, both domestic and foreign.

She will analyse the club and mention the importance of proper choice of typography, colours and basic design elements. She will compare and analyse various promotional materials, which will later help the author in choosing her own design style. The second part of the diploma thesis will be practical.

She will describe the entire research and design process. She will begin with a mind map, SWOT analysis and conceptual designs. She will document the entire process, from the selection of colours, typography, visual and textual material to the final design of all printed materials and the advert for social media.

She will explain the process and working procedures with Adobe Creative Suite programmes. The entire, final campaign will later also be presented to the club and the local public. All their responses, comments and opinions will likewise be analysed and evaluated in the diploma thesis.

The diploma thesis represents a comprehensive process of developing and implementing a promotional campaign, which includes both theoretical concepts and practical aspects of designing marketing and promotional materials. Through this work, she wishes to gain theoretical and practical knowledge, which will enable the author better further career development in the industry.