Academia
Diploma thesis 2009analiza poslovanja · financiranje · kazalniki

Growth, Development and Business Performance Analysis of Futura PR d.o.o. with Emphasis on the Financial Function and Business Success

A company begins its formal legal life with registration in the court register.

Sonja KamenjevEkonomist · supervisor mag. Tatjana Kolenc · defence november 2009
In brief

The project in five facts.

AuthorSonja Kamenjev
Supervisormag. Tatjana Kolenc
Module—Ekonomist
Employer / clientAcademia
Year2009november 2009
About the project

Challenge, approach and results.

A company begins its formal legal life with registration in the court register. A company grows when people manage it in the long term and change production capacities. Growing businesses are characterised by the fact that the approach to planning, individual steps and their specific sequence also express the content of the so-called active growth strategy. Business performance analysis processes historical data obtained from accounting statements and, based on the results obtained, informs the company's financial function about forecasts and understanding of the company's finances, on the basis of which the financial function can better decide, implement and control the company's finances.

Problem

A company begins its formal legal life with registration in the court register. A company grows when people manage it in the long term and change production capacities. Developmental change concerns different parts and processes within the company itself, its organisation and structure within the company, and also changes in its environment.

The development of a company is 'being better' as a qualitative factor, but it is very often confused with company growth – with changes in the size of the company. Changes in company size arise from positive or negative company growth and are associated with quantitative expression of the company.

Solution and Method

Growing businesses are characterised by the fact that the approach to planning, individual steps and their specific sequence also express the content of the so-called active growth strategy. Without planning such a strategy, it is not possible to consistently implement company growth at all. Inadequate planning in growing businesses can result in increased risk of such operations.

Without planning, fatal mistakes can occur very quickly. The objective of the financial function in a company is to maximise the market value of the company. The financial function can achieve this objective with the help of business performance analysis.

Results

Business performance analysis processes historical data obtained from accounting statements and, based on the results obtained, informs the company's financial function about forecasts and understanding of the company's finances, on the basis of which the financial function can better decide, implement and control the company's finances.

Finančna analiza poslovanja s preglednicami in grafikoni
Diploma thesis

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