RESEARCH ON SOUND SYSTEM NEEDS IN THE UPPER SAVINJA VALLEY AND BUSINESS PLAN FOR ESTABLISHING A START-UP COMPANY THOR – CMAGAR MATEVŽ S.P.

In the diploma thesis, we describe the business idea of establishing a start-up company that will deal with services related to sound systems. The idea of establishing a new company was born quite some time ago, but until now we did not have all the necessary knowledge to realise the idea. A theoretical and empirical part is added to the diploma thesis.

Problem

In the diploma thesis, we describe the business idea of establishing a start-up company that will deal with services related to sound systems. The idea of establishing a new company was born quite some time ago, but until now we did not have all the necessary knowledge to realise the idea. With the help of the entrepreneurship module, basic information about establishing a new company was acquired and a business plan was prepared.

In the diploma thesis, the idea and business plan were further developed.

Solution and Method

A theoretical and empirical part is added to the diploma thesis. Based on professional literature, the main components of entrepreneurship are described in the theoretical part. In the empirical part, market research was carried out using questionnaires.

In order to verify our entrepreneurial idea, a business plan for establishing a new company was prepared. Goals were set, market analysis was carried out, company strategy was determined, resources were anticipated, potential risks and business conditions were identified. A financial plan for the newly established company was also prepared.