Market Research and Business Plan for MPC KOM d.o.o.

In the diploma thesis entitled Market Research and Business Plan for MPC KOM d.o.o., they initially presented the basic ** purpose of entrepreneurship** and ** defined the purpose, objectives and vision of the company. They conducted research using a questionnaire survey, through which they obtained basic data on the market situation. The results of the market analysis show that potential customers are well familiar with the ** Coolwex brand, which can be a ** competitive advantage for the company. It is important that the company attempts to help potential customers obtain ** favourable financing for initial investments or to acquire financial incentives from the ** Eco Fund**, as heating with a heat pump is environmentally oriented.

Problem

In the diploma thesis entitled Market Research and Business Plan for MPC KOM d.o.o., they initially presented the basic ** purpose of entrepreneurship** and ** defined the purpose, objectives and vision of the company**.

Solution and Method

They conducted research using a questionnaire survey, through which they obtained basic data on the market situation. At the same time, they presented all calculations of revenues and expenditures, procurement strategy and forecasts for the future. The company is young, established last year, and therefore has ** great potential for successful progress and development**.

It is engaged in consulting and distribution of heating systems, primarily ** heat pumps. The company's leading product, with which it wishes to penetrate the market, is the ** Coolwex brand heat pump. Based on the market analysis they conducted, we can assume that the company's primary task is to, alongside sales, ** inform** and ** raise awareness among potential customers about the advantages** that, despite higher initial investments, ** heating with a heat pump brings**.

Results

The results of the market analysis show that potential customers are well familiar with the Coolwex brand, which can be a ** competitive advantage for the company. It is important that the company attempts to help potential customers obtain ** favourable financing for initial investments or to acquire financial incentives from the ** Eco Fund, as heating with a heat pump is environmentally oriented. At the same time, it is very important to consider the fact that the vast ** majority of respondents do not use a heat pump heating system, which gives us information about potential opportunities in the future.

The majority of respondents believe that they will be introducing changes to their heating system ** within two to four years. This data gives the company the opportunity to gradually establish good operating mechanisms and expand into the market step by step. The company must be aware that the purchase of the product represents a long-term change for the customer, and therefore ** much patience, persistence and searching for new market routes may be required.

In today's economy, the direction of development is increasingly leaning towards sustainable development, compliance with environmental standards, environmentally friendly operations and harmlessness. In this light, we can believe that in the long term, all systems that strive towards the same goals will be more desirable on the market and, over time, with increased global sales, also more affordable for customers. It is important that the company penetrates the market gradually, which means first expansion in the Slovenian market and only then abroad.

A good step for the company would be to establish links with the manufacturer or other ** external professional collaborators** who would help the company or its customers with consulting and selecting the right product and method of financing. Such examples could be experts from the financial sector, as this involves a larger initial investment, which often requires certain financial solutions (in the form of loans, searching for financial incentives in funds, subsidies, etc.). The ** business plan** is ** prepared** for ** the first four years**.

Its business result or income statement shows us that the company will operate positively over the next four years. The efficiency indicator for all four years amounts to more than 1, which represents positive efficiency (more revenues than expenditures). Profitability was determined by calculating the profit margin, which over the years amounts to between 8.00% and 14.55%, representing adequate profitability. The ** company's liquidity** was forecast by ** reviewing the cash flow** between receipts and expenditures.

The calculations show that with balanced costs and sufficient sales, the company can function positively. The company has, given the sector and core product, great opportunities for growth and development, which it must be able to exploit well. These are products that are only just gaining recognition in their market, primarily due to their long-term nature and environmental orientation.

Based on the market analysis and the calculations performed, we can conclude that the forecasts for the operations of MPC KOM d.o.o. for the next four years are positive and optimistic. The holder of the ** business idea** and candidate for graduate of the short-cycle degree programme in ** economics** received appropriate entrepreneurial and marketing knowledge throughout his studies, which contributed to the systematic preparation of the diploma thesis and provides a rich foundation for the possibility of realising the business opportunity.