The project in five facts.
Challenge, approach and results.
In the diploma thesis, we present market research and a business plan for a tourist sole proprietorship. The company will engage in the marketing of tourist packages and travel arrangements, and in the future we aim to organise excursions for closed groups as well. The diploma thesis is an upgrade of the business plan which they prepared as a seminar assignment for the Entrepreneurship module and adapted for the purposes of the diploma thesis. This is followed by the research section, in which the results of their survey questionnaire are presented, through which they conducted market research and obtained data on whether their entrepreneurial idea has a market opportunity. They investigated how many times a year people use the services of travel agencies, what is important to them when deciding to make a reservation, and how much the recommendation of satisfied travellers means to them.
Problem
In the diploma thesis, we present market research and a business plan for a tourist sole proprietorship. The company will engage in the marketing of tourist packages and travel arrangements, and in the future we aim to organise excursions for closed groups as well. Our motto is to prepare a tailored offer for each individual with quality advice and to nurture the relationship with the traveller after the service has been provided.
Solution and Method
The diploma thesis is an upgrade of the business plan which they prepared as a seminar assignment for the Entrepreneurship module and adapted for the purposes of the diploma thesis. They added a theoretical section on what entrepreneurship is, what an entrepreneurial idea and opportunity are, and how business planning for a start-up company proceeds.
Results
This is followed by the research section, in which the results of their survey questionnaire are presented, through which they conducted market research and obtained data on whether their entrepreneurial idea has a market opportunity. They investigated how many times a year people use the services of travel agencies, what is important to them when deciding to make a reservation, and how much the recommendation of satisfied travellers means to them. They prepared a business plan for the establishment of a new company to see whether their entrepreneurial idea could be transformed into a business opportunity.
They defined short-term and long-term goals, business strategy, the market, the plan for the organisation of human resources and labour costs, as well as investments in the activity, examined critical risks and designed countermeasures, and used all the forecasts for the financial plan with a test of possible positive business performance in the first four years from the start of the company. On the basis of the findings, we assert that the business idea is a potentially successful business opportunity.
Module, programme and stories.
Your diploma project for a real company.
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