The project in five facts.
Challenge, approach and results.
In the diploma thesis, we present market research and a business plan for the company S-STIL d. o. o. We are determining the possibility of taking over an existing hairdressing salon and developing the salon. The diploma thesis is an upgrade of the business plan that was created for the Entrepreneurship module and upgraded for the needs of the diploma thesis. They found that their business opportunity is feasible.
Problem
In the diploma thesis, we present market research and a business plan for the company S-STIL d. o. o. We are determining the possibility of taking over an existing hairdressing salon and developing the salon.
Solution and Method
The diploma thesis is an upgrade of the business plan that was created for the Entrepreneurship module and upgraded for the needs of the diploma thesis. They conducted market research using a questionnaire and created a business plan. They added a theoretical section on entrepreneurship, entrepreneurial ideas and business plans.
Through market research, they determined whether they would retain existing customers in their hairdressing salon and assess customer satisfaction and expectations. They were also interested in whether customers would decide to purchase Keune products and use hairdressing products. For the existing hairdressing salon, they created a business plan with which they conducted market analysis, competitor analysis, and identified their strengths and weaknesses as well as opportunities.
They created a company organisation plan and a human resources plan, determined business conditions, critical risks and a contingency plan, and created a financial plan for the first four years of operation.
Results
They found that their business opportunity is feasible.
Module, programme and stories.
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