Market Research and Business Plan for the Company 'Začuti glasbo', Sole Proprietorship

In the diploma thesis, we present market research and a business plan for the company Začuti glasbo, sole proprietorship. The company will offer services in various types of dance, namely dance courses in their dance school. The diploma thesis is an upgrade of the business plan that they produced as an examination project for the Entrepreneurship module and adapted for the purposes of the diploma thesis. In order to determine whether their entrepreneurial idea is also a business opportunity, they produced a business plan for establishing a new company. They defined the objectives, strategy, market, human resources organisation plan, operating conditions and critical risks, problems and countermeasures.

Problem

In the diploma thesis, we present market research and a business plan for the company Začuti glasbo, sole proprietorship. The company will offer services in various types of dance, namely dance courses in their dance school.

Solution and Method

The diploma thesis is an upgrade of the business plan that they produced as an examination project for the Entrepreneurship module and adapted for the purposes of the diploma thesis. A theoretical section has been added about what entrepreneurship is, what an entrepreneurial idea is and what a business plan is. This is followed by the research section, where they conducted market research on the needs for their planned offering using a questionnaire.

They also investigated where their strengths lie, what target group they reach and what the wishes and needs of their potential course participants are.

Results

In order to determine whether their entrepreneurial idea is also a business opportunity, they produced a business plan for establishing a new company. They defined the objectives, strategy, market, human resources organisation plan, operating conditions and critical risks, problems and countermeasures. They also produced a financial plan for the newly established company.