Market Research and Business Plan for Start-Up Company "Dimnik" d.o.o.

In the diploma thesis, the concept of entrepreneurship, entrepreneurial ideas, and opportunities were explored in detail. Entrepreneurship has been the driving force of the economy for decades and is gaining increasing importance among young people, as they are choosing their own business path due to unstable existing employment. The thesis presents the planned business operations of the company and the characteristics of the company, with great emphasis on the financial assumptions of the company's future operations. Through market research, they established that this represents an opportunity, as the surveyed residents in the ** municipality of Duplek** desire a ** greater range of chimney sweep services**. Financial analyses showed that such a company is also financially viable.

Problem

In the diploma thesis, the concept of entrepreneurship, entrepreneurial ideas, and opportunities were explored in detail. Entrepreneurship has been the driving force of the economy for decades and is gaining increasing importance among young people, as they are choosing their own business path due to unstable existing employment. They determined that ** there is no good and successful company without a business plan**.

Solution and Method

The thesis presents the planned business operations of the company and the characteristics of the company, with great emphasis on the financial assumptions of the company's future operations. In the diploma thesis, they verified whether providing chimney sweep services is merely an entrepreneurial idea or also an entrepreneurial opportunity. Chimney sweeping is a current and pressing topic, experiencing legislative changes in the past year and will most likely become licensed from next year onwards.

Results

Through market research, they established that this represents an opportunity, as the surveyed residents in the municipality of Duplek desire a ** greater range of chimney sweep services. Financial analyses showed that such a company is also financially viable. Thus, they confirmed all the assertions of the diploma thesis: market research is a ** quality foundation ** for business planning** of the market section of the business plan, as the research verified the competition and current satisfaction with chimney sweep services, and confirmed that their idea is innovative and market-justified.

This means that in the area of Zgornji Duplek there is room for another new chimney sweep company. The financial projections of the business plan show a ** positive business result. The knowledge provided at ** Academia enabled them to appropriately evaluate which literature is suitable for the theoretical part of the thesis, and furthermore, when conducting the survey, they used communication skills they learned at the institute.

When writing the business plan, they used as an aid the business plan model presented in the entrepreneurship module and for calculating the financial projections of operations used the programme available at the institute, which they had already become familiar with during their studies. The diploma thesis thus represents not only the completion of their education, but also the revision and consolidation of all the highly useful knowledge learned at Academia.