Market Research and Business Plan for Wine Cellar 'Goriška brda' Ltd. for Wine Shop – Vinotoč Maribor at New Location

In the diploma thesis, we address the plan for future operations of the Wine Shop of Wine Cellar 'Goriška Brda' Ltd. in Maribor following relocation to a new location. Wine Cellar 'Goriška Brda' Ltd. is the largest wine cellar in Slovenia, engaged in the processing and sale of white and red wines as well as sparkling wines, which belong to various quality categories. The diploma thesis contains ** market research** and an assessment of the state of affairs in the outlets of Wine Cellar Goriška Brda across Slovenia, as well as an upgrade of the ** business plan, which they prepared as an examination project for the entrepreneurship module. Based on the results of the ** financial plan, we determine the potential for increasing the business performance of the Maribor Vinotoč.

Problem

In the diploma thesis, we address the plan for future operations of the Wine Shop of Wine Cellar 'Goriška Brda' Ltd. in Maribor following relocation to a new location. Wine Cellar 'Goriška Brda' Ltd. is the largest wine cellar in Slovenia, engaged in the processing and sale of white and red wines as well as sparkling wines, which belong to various quality categories.

Solution and Method

The diploma thesis contains market research and an assessment of the state of affairs in the outlets of Wine Cellar Goriška Brda across Slovenia, as well as an upgrade of the ** business plan, which they prepared as an examination project for the entrepreneurship module. A theoretical section, sales analysis, questionnaire survey and interview have been added. With the help of the questionnaire survey, they arrived at answers on how and in what manner to improve the ** offer, so that their consumers will always gladly return to their wine shops – vinotoči across Slovenia.

Results

Based on the results of the financial plan, we determine the potential for increasing the business performance of the Maribor Vinotoč.