The project in five facts.
Challenge, approach and results.
Achieving sales of high-quality and competitive floristry products and services is enabled by the 7-P marketing mix, which defines products/services with regard to price differentiation, distribution, promotion, people as providers/customers, physical support of operations and implementation. A company, in this case the florist and gift boutique 'VRTNICA', Vesna Koropec, s. p., can operate profitably by selling floristry products and providing related services only if it conducts a thorough research of the external environment (existing competition) and internal environment (satisfaction of existing clientele with products/services).
Problem
Achieving sales of high-quality and competitive floristry products and services is enabled by the 7-P marketing mix, which defines products/services with regard to price differentiation, distribution, promotion, people as providers/customers, physical support of operations and implementation. A company, in this case the florist and gift boutique 'VRTNICA', Vesna Koropec, s. p., can operate profitably by selling floristry products and providing related services only if it conducts a thorough research of the external environment (existing competition) and internal environment (satisfaction of existing clientele with products/services).
Solution and Method
A business plan, developed on the basis of analysis of the company's macro- and micro-environment, helps the company to identify its strengths and weaknesses compared to the competition and to anticipate the necessary financial resources required for the company to operate successfully by addressing business and marketing deficiencies in terms of realising its own added value.
Module, programme and stories.
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