Market research and business plan for providing manicure and pedicure services at home in the start-up company Nohtek d.o.o.

With today's pace of life, we have very little free time left for pampering ourselves. That is precisely why they decided to test a business idea and prepare a plan for a start-up company that provides its services at home. They also described the methods of market research. Thus, through the analysis of a questionnaire and a business plan, they came to the conclusion that their idea could also be a business opportunity.

Problem

With today's pace of life, we have very little free time left for pampering ourselves. That is precisely why they decided to test a business idea and prepare a plan for a start-up company that provides its services at home. They came up with the idea of establishing the company during the Entrepreneurship module.

They had to prepare a business plan for an imaginary company, which they have now upgraded through their diploma thesis. A theoretical part on the importance of entrepreneurship and on the operation of a service company has been added.

Solution and method

They also described the methods of market research. Based on a questionnaire, they conducted market research. For the not-yet-operating company Nohtek d.o.o., they compiled a business plan and used it to examine the positive and negative influences on business operations.

Results

Thus, through the analysis of the questionnaire and the business plan, they came to the conclusion that their idea could also be a business opportunity.