MARKET RESEARCH AND BUSINESS PLAN FOR BARON D.O.O.

In the diploma thesis, we present market research and a business plan for the company Baron d.o.o., which will engage in the production activity of baking bread, fresh pastries and confectionery, with which they would supply their shops and other regular customers. They investigated where their advantages over the competition lie, with which they can acquire regular customers, what target customer groups they have, and what their wishes and needs are. With the business plan, they presented the business idea, which relates to the establishment of the company and its planned operations for the initial four years, from the perspective of supply, marketing, human resources, operating conditions and financial operations.

Problem

In the diploma thesis, we present market research and a business plan for the company Baron d.o.o., which will engage in the production activity of baking bread, fresh pastries and confectionery, with which they would supply their shops and other regular customers. They investigated where their advantages over the competition lie, with which they can acquire regular customers, what target customer groups they have, and what their wishes and needs are. They intend to offer ** fresh, tastier, quality-prepared and more affordably priced bakery products and bread**, because this will make them more competitive in the market.

Solution and Method

With the business plan, they presented the business idea, which relates to the establishment of the company and its planned operations for the initial four years, from the perspective of supply, marketing, human resources, operating conditions and financial operations.