Market Research and Business Plan for the Production of an Indoor Cycling Trainer

Cycling has been a very popular sport for quite some time now. However, due to weather conditions, especially during winter, it is not a sport that can be practised outdoors in nature throughout the entire year. With the help of a survey questionnaire, they conducted market research and examined the possibilities for a successful launch of the production of an indoor cycling trainer, which would enable people to ** cycle during winter months indoors as well**.

Problem

Cycling has been a very popular sport for quite some time now. However, due to weather conditions, especially during winter, it is not a sport that can be practised outdoors in nature throughout the entire year. Thus, most recreational cyclists put their bicycles away in a corner during winter for some time and consequently lose fitness and resistance to illnesses.

They believe that with a good offer, cyclists who do not cycle during winter could be motivated to such an extent that they would use such a product, which would enable them to cycle during winter in their living room, and instead of losing fitness, they would gain fitness and a healthy lifestyle. This is how the idea for the production of indoor cycling trainers was born, which is presented in detail in the diploma thesis.

Solution and Method

With the help of a survey questionnaire, they conducted market research and examined the possibilities for a successful launch of the production of an indoor cycling trainer, which would enable people to cycle during winter months indoors as well. Through the survey, they wanted to verify whether their business idea was also a market opportunity. With the business plan, they designed the method and possible scope of marketing, the conditions of operation, and prepared a financial plan which demonstrates that their business idea is also a business opportunity.