Market Research and Business Plan for a Start-Up Company with a Franchise of the International Fast Food Chain SUBWAY in Slovenia

In the diploma thesis, we present market research and a business plan for a start-up company with a franchise of the international fast food chain SUBWAY in Slovenia. The company will offer fast food, more precisely quickly prepared sandwiches under the licence of the international franchise SUBWAY. The diploma thesis is an upgrade of the ** business plan** that was prepared for the entrepreneurship module, where the idea of establishing a company that would offer fast food was also born. They found that an entrepreneurial idea can become a business opportunity despite existing competition.

Problem

In the diploma thesis, we present market research and a business plan for a start-up company with a franchise of the international fast food chain SUBWAY in Slovenia. The company will offer fast food, more precisely quickly prepared sandwiches under the licence of the international franchise SUBWAY. The company headquarters and outlet will be in Maribor.

In the diploma thesis, they combined all the knowledge acquired at Academia Institute of Technology and in practice.

Solution and Method

The diploma thesis is an upgrade of the business plan that was prepared for the entrepreneurship module, where the idea of establishing a company that would offer fast food was also born. The research part was carried out with the help of a questionnaire, with which they analysed ** eating habits** in Maribor, the competition, and, last but not least, the brand recognition of SUBWAY. With the help of professional literature, they explained basic concepts such as entrepreneurship, entrepreneurial idea, business plan, and franchising.

In the central part of the thesis, they presented the company's business plan, which is divided into the business and financial part.

Results

They found that an entrepreneurial idea can become a business opportunity despite existing competition.