The project in five facts.
Challenge, approach and results.
In the diploma thesis, we present market research and a business plan for a tennis coach sole proprietorship. The company will offer tennis training services and tennis camps modelled on internationally recognised tennis academies from the world of tennis. The diploma thesis is an enhancement of the business plan that was prepared as an examination project for the Entrepreneurship module and adapted for the purposes of the diploma thesis. To determine whether their entrepreneurial idea is also a ** business opportunity**, they prepared a business plan for establishing a new company. They defined objectives, strategy, market, human resources organisation plan, operating conditions and critical risks, problems and countermeasures.
Problem
In the diploma thesis, we present market research and a business plan for a tennis coach sole proprietorship. The company will offer tennis training services and tennis camps modelled on internationally recognised tennis academies from the world of tennis.
Solution and Method
The diploma thesis is an enhancement of the business plan that was prepared as an examination project for the Entrepreneurship module and adapted for the purposes of the diploma thesis. A theoretical section has been added on what entrepreneurship is, what an entrepreneurial idea is and what a business plan is. This is followed by the research section, in which they conducted market research on the needs for their planned offering using a questionnaire.
They investigated whether customers are satisfied with the working regime at competing clubs and whether they would be interested in their offering.
Results
To determine whether their entrepreneurial idea is also a business opportunity, they prepared a business plan for establishing a new company. They defined objectives, strategy, market, human resources organisation plan, operating conditions and critical risks, problems and countermeasures. They also prepared a financial plan for the newly established company.
Module, programme and stories.
Your diploma project for a real company.
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