Market Research and Business Plan for the Establishment of Lea s.p. Construction Company

In the diploma thesis, they used the knowledge they acquired at the institute of technology. Based on a survey research and analysis, they established the following: If we want their company to truly succeed, we must be competitive, innovative and successful in all areas.

Solution and Method

In the diploma thesis, they used the knowledge they acquired at the institute of technology. They studied in detail the entrepreneurial idea of a newly created construction company. In the diploma thesis, we present market research and a business plan for the establishment of the construction company LEA s.p., whose main activity will be laying ceramics and stone. The diploma thesis is an upgrade of the business plan they prepared for the Entrepreneurship module for the examination project and a supplement for the needs of the diploma thesis.

Some theoretical work has been added on the concept of entrepreneurship, the role of construction in economic terms, the entrepreneurial idea and objectives, and what types of business plans there are and their significance. This is followed by the research part, in which they carried out market research on the needs for their activity with the help of a survey.

Results

Based on the survey research and analysis, they established the following: If we want their company to truly succeed, we must be competitive, innovative and successful in all areas. We must receive customers in a friendly manner and with attention, we must be as favourable to them as possible and take their wishes into account, advise them correctly and not impose our will. With the business plan, they have proven that despite the economic crisis and the large decline in construction companies, we expect in the coming years profit and successful business operations with additional employee recruitment.