Market Research for Ornamental Ponds and Business Idea Testing for 'Vodni biotop s.p.'

The first steps in entrepreneurship are most often connected primarily with having a good business idea as a starting point. A business idea often develops on the basis of some hobby, as was also the case in their situation. The obtained results of the business plan and the conclusions of the market analysis show that their entrepreneurial concept is purposeful and justified, as people place great importance on the tidiness of their surroundings and want this to be arranged by a professional.

Problem

The first steps in entrepreneurship are most often connected primarily with having a good business idea as a starting point.

Solution and Method

A business idea often develops on the basis of some hobby, as was also the case in their situation. Of course, it is also extremely important that the potential of the idea is verified in a business plan, which is a very important document for the entrepreneur. A successful business is based on a good plan and effective action.

The business plan guides us through the entire business operation, from thinking about the vision and the way to realise it, confronting enthusiasm about the business with facts, with limitations and with requirements. With the business plan, the entrepreneur systematically checks along a planned path whether it makes sense to start their own company in which they will develop the entrepreneurial opportunity. The author also used the business plan to verify the justification for establishing the company 'Vodni biotop', which deals with the sale and servicing of ponds and aquariums.

Since much is already known about the sale and servicing of aquariums, they decided to focus on researching the market for ornamental ponds. They concentrated on two target groups. On garden owners as potential buyers and on water garden owners who could share valuable information about pond servicing with them.

Results

The obtained results of the business plan and the conclusions of the market analysis show that their entrepreneurial concept is purposeful and justified, as people place great importance on the tidiness of their surroundings and want this to be arranged by a professional.