Research of the Tourist Destination Zadar for the Construction of the Hotel Facility Skala Tours

As the owner of a high-frequency plot of land in the coastal area of Zadar, in Barbaričina, she conducted research on the construction of a fictitious hotel facility. The purpose of her diploma thesis is to examine the market of the city of Zadar and its surroundings and to determine the needs, desires and motives of potential visitors to the tourist destination. With the ownership of a high-frequency plot of land in Barbaričina in the Zadar area, she carried out market research. In the first part of the diploma thesis, she examined the current market of Zadar and its surroundings through secondary research, whilst in the second part, through a survey of potential visitors to coastal areas, she examined their needs, desires and motives, and at the same time included in the survey a possible offer that she presents in the diploma thesis. She confirmed or refuted her hypotheses through the analysis of the survey and thus, by taking into account the opinions of the respondents, more easily planned the destination management.

Problem

As the owner of a high-frequency plot of land in the coastal area of Zadar, in Barbaričina, she conducted research on the construction of a fictitious hotel facility. The purpose of her diploma thesis is to examine the market of the city of Zadar and its surroundings and to determine the needs, desires and motives of potential visitors to the tourist destination. With the ownership of a high-frequency plot of land in Barbaričina in the Zadar area, she carried out market research. The aim of this market research is to examine the economic situation of Zadar and its transport connectivity for the purposes of planning the construction of a hotel facility and the tourist offer and services within the hotel.

Solution and Method

In the first part of the diploma thesis, she examined the current market of Zadar and its surroundings through secondary research, whilst in the second part, through a survey of potential visitors to coastal areas, she examined their needs, desires and motives, and at the same time included in the survey a possible offer that she presents in the diploma thesis. For easier visualisation, she roughly included in the research a possible offer for potential guests in terms of a comprehensive tourist experience. Through the analysis of the survey, she more easily identified target groups – segments of potential guests of the future hotel in Zadar.

The consumer of a tourist product expects a comprehensive tourist product, therefore coordination of individual providers is necessary.

Results

She confirmed or refuted her hypotheses through the analysis of the survey and thus, by taking into account the opinions of the respondents, more easily planned the destination management. The offer of a tourist destination must be a response to the **demands, desires and expectations ** of groups of people whom we wish to attract. The emphasis is on the irrational behaviour of tourists or the purchasing behaviour of 'homo touristicus'.

She was interested in why and how they decide to purchase a service, why they choose a particular destination for their holidays, what influences their decisions, how they respond to the company's marketing activities. Purchasing behaviour begins even before the purchase and continues after the purchase. The behaviour of tourists is guided by needs, desires and motives, which depend on psychological, social and cultural factors.