Expansion of Existing Business Activity Through Introduction of a New Product/Service to Ensure Employment

We live in an era where there must be more of everything, and among this 'more' is the expansion of existing businesses. Society wants more choice and therefore consumes more. In the Podravje region, it was established that there is very little similar competition, which is why they are not afraid of competition, but will monitor it carefully. They developed a value sales plan for the next three years. The ** business plan** is a guideline with which they wanted to research and present as realistically as possible the feasibility of their business idea in the Podravje region.

Problem

We live in an era where there must be more of everything, and among this 'more' is the expansion of existing businesses. Society wants more choice and therefore consumes more. There is more competition and more opportunities.

Every company wants to progress, wants possibilities, opportunities and resources for launching initial investments and subsequent expansion of activities and development. We also live in a time when we have obligations, but often forget about ourselves and our health. Taking care of ourselves, remembering that health comes first, stopping and taking care of it, is an important reason for the creation of this diploma thesis.

The ways to maintain it through all stressful events are different and depend on each individual. They researched one of these ways. The basis of the research was an existing afternoon sole proprietorship that appeared on the market at the beginning of 2020.

In the diploma thesis, they developed the selected entrepreneurial idea in more detail and realistically. We establish that it is possible to realise it under the given conditions. The core activity of the company Dina Košir, sole proprietorship, consists of services that fall under alternative forms of treatment, and the sale of high-quality ** dietary supplements** suitable for vegetarians and vegans, one hundred per cent organic, with all ingredients processed in such a way that they retain as many nutrients as possible.

The company has rented business premises in a holistic centre in the centre of Maribor. It has a unique service offering, as the business owner was educated in the field of energy forms of assistance with Slovenian and foreign teachers between 2007 and 2020, and in this field has no competition in Maribor in this type of form. The entrepreneur attended more than one hundred training courses and more than one thousand lectures and therapies.

This business plan also presented their customers. These are people who respect their health, have already experienced some negative health experience in life (e.g. burnout), as well as those who want to educate themselves in this direction, learn how the body works and what we can achieve if we calm our thoughts. They reviewed the competition in Slovenia and in the area

Results

In the Podravje region, it was established that there is very little similar competition, which is why they are not afraid of competition, but will monitor it carefully. They developed a value sales plan for the next three years. The business plan is a guideline with which they wanted to research and present as realistically as possible the feasibility of their business idea in the Podravje region.