The project in five facts.
Challenge, approach and results.
The diploma thesis entitled Rebranding of Vita Ina Beauty Salon: Design of Corporate Visual Identity and Website addresses the process of planning, designing and implementing a new visual identity and digital presence for an existing brand. Based on a survey conducted among 90 participants, user needs and their expectations regarding the salon's image were identified. Following the redesign, a second survey was conducted, the results of which confirm a significant improvement in the perception of the brand's professionalism, modernity and recognisability.
Solution and Method
The diploma thesis entitled Rebranding of Vita Ina Beauty Salon: Design of Corporate Visual Identity and Website addresses the process of planning, designing and implementing a new visual identity and digital presence for an existing brand. The purpose of the work is to develop a modern, recognisable and aesthetically refined corporate visual identity that reflects the company's values and strengthens its professional and sustainability-oriented character. The theoretical part presents key concepts of visual identity, the importance of consistency between graphic elements and the role of user experience (UX) in designing digital solutions.
The analysis of the existing image, conducted according to the criteria of consistency, legibility, modernity and visual coherence of individual elements (logo, colour palette, typography, printed materials and digital materials), revealed a lack of uniformity and contemporary expression. Therefore, the main objective is to create a refined, minimalist and recognisable visual system that could be used long-term across all communication channels. The empirical part encompasses the process of designing a new corporate visual identity, which includes the development of a colour palette, typography, logo, promotional materials and website.
Results
Based on a survey conducted among 90 participants, user needs and their expectations regarding the salon's image were identified. Following the redesign, a second survey was conducted, the results of which confirm a significant improvement in the perception of the brand's professionalism, modernity and recognisability. The visual mockup of the website, created in Figma, follows the principles of user-centred design and enables intuitive navigation, clarity and the possibility of online booking.
The established digital presence effectively enhances brand communication and improves user experience. Particular emphasis is placed on sustainable approaches – reducing printed materials, using a calm colour scheme and ensuring long-term usability of visual elements.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.