Academia
Diploma thesis 2010finance · frizer · konkurenca

Growing a Hairdressing Business Through a Business Plan

Mojca FilipičEkonomist · supervisor Franjo Šauperl · defence april 2010
In brief

The project in five facts.

AuthorMojca Filipič
SupervisorFranjo Šauperl
Module—Ekonomist
Employer / clientAcademia
Year2010april 2010
About the project

Challenge, approach and results.

The diploma thesis builds upon the examination project in the Entrepreneurship module, with added theoretical conceptualisation of entrepreneurship as well as market research and analysis. In the diploma thesis, several theoretical factors are also described in detail using professional literature. The business planning phase is important for entrepreneurial success, which is why the diploma thesis systematically addresses the key elements of the business plan, namely the subject of the offer, marketing with a forecast of business volume, staffing projection, business conditions and financial projection of the operating company for the next four years, when we wish to take the company into further growth. Our entrepreneurial interest is successful long-term business operations, which the business plan also demonstrates.

Problem

The diploma thesis builds upon the examination project in the Entrepreneurship module, with added theoretical conceptualisation of entrepreneurship as well as market research and analysis. In the diploma thesis, several theoretical factors are also described in detail using professional literature. Based on the survey research and market analysis, it has been established: If we wish to be competitive, innovative and successful, which is of course the purpose of their company, then we must make an effort to ensure that their customer is received with attention, the staff must show that they are favourably disposed towards them, that they are interested in them and that they wish to meet their wishes to the best of their abilities and knowledge.

The staff focus on their expressed wishes, advise them correctly, but under no circumstances impose their own will due to a desire for earnings.

Solution and Method

The business planning phase is important for entrepreneurial success, which is why the diploma thesis systematically addresses the key elements of the business plan, namely the subject of the offer, marketing with a forecast of business volume, staffing projection, business conditions and financial projection of the operating company for the next four years, when we wish to take the company into further growth. Many factors influence the success of a company. In addition to those mentioned above, also professional knowledge, which requires that we constantly improve ourselves, make use of new trends, but above all ensure that we secure as much working material as possible that is friendly to health and the environment, because in their work process they are constantly in contact with various chemical materials.

All of this must also be taken into account in business planning and everyday practice. Only in this way do customers trust us and have been almost their 'inventory' since their company has been operating. This gives us momentum and an obligation to try even harder, because customer loyalty is closely linked to payment for their services.

Results

Our entrepreneurial interest is successful long-term business operations, which the business plan also demonstrates.

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Diploma thesis

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