The project in five facts.
Challenge, approach and results.
The diploma thesis Systematic Design of a Comprehensive Event Identity: A Case Study addresses the development of comprehensive visual communication for the Moje Delo career fair in Maribor. The purpose of the thesis is to explore the role of graphic design in event promotion and, based on theoretical foundations, case analysis and target audience research, to develop an effective and contemporary visual identity for the career fair. The research section addresses graphic design as a tool for event promotion, the importance of comprehensive graphic identity, characteristics of physical and digital communication, and the impact of visual identity on the perception of a brand and event. Based on the research findings, moodboards, a visual concept, design guidelines and a visual communication system were developed.
Problem
The diploma thesis Systematic Design of a Comprehensive Event Identity: A Case Study addresses the development of comprehensive visual communication for the Moje Delo career fair in Maribor. The purpose of the thesis is to explore the role of graphic design in event promotion and, based on theoretical foundations, case analysis and target audience research, to develop an effective and contemporary visual identity for the career fair. The focus is on designing solutions that enable clear communication of information and effectively address young people aged between 17 and 25 and adult individuals considering a career change.
Solution and Method
The research section addresses graphic design as a tool for event promotion, the importance of comprehensive graphic identity, characteristics of physical and digital communication, and the impact of visual identity on the perception of a brand and event. The existing visual identity of the Moje Delo company and the visual identities of career fairs from different years are analysed. In addition, a comparative analysis of career fairs in Slovenia and abroad is conducted, examining different design approaches, methods of organising information and current visual trends.
An important part of the research is also the analysis of the target audience using user personas, which provides insight into the needs, expectations and behavioural characteristics of potential visitors. The practical section presents the development of the design process from initial conceptual designs to the final visual solution.
Results
Based on the research findings, moodboards, a visual concept, design guidelines and a visual communication system were developed. Solutions were developed for various physical and digital promotional materials, with particular emphasis on information hierarchy, content clarity, adaptability to different media and consistency with the existing comprehensive graphic identity of the Moje Delo company. The final result of the diploma thesis represents a comprehensive visual identity for the career fair that combines recognisable identity, clear information structure and adaptability to different communication channels.
The developed solution is based on user research, analysis of existing practices and contemporary design approaches, and demonstrates how thoughtful visual communication can contribute to greater event recognition and more effective reach of the target audience.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Grafično oblikovanje module or book a consultation.