Slovenian Tourist Poster, Development and Analysis

She divided the diploma thesis into two parts. In the first part, she researched the origin and development of the poster in general, whilst in the second part she devoted herself exclusively to Slovenian posters, namely she ** analysed 45 Slovenian tourist posters** that were created between 1914 and 1994. With this fact, I can confirm the assumption that photographs appeared on Slovenian tourist posters very late. Slovenian designers clung to illustration on tourist posters for a long time, even though they could have already been using photographs.

Solution and Method

She divided the diploma thesis into two parts. In the first part, she researched the origin and development of the poster in general, whilst in the second part she devoted herself exclusively to Slovenian posters, namely she ** analysed 45 Slovenian tourist posters** that were created between 1914 and 1994. Regarding Slovenian posters, she found that they ** developed** in parallel ** with the development of society and technological advancement.** Initially, they served as a means of awakening national consciousness and uniting Slovenes on Slovenian territory. The flourishing of drama and sports societies contributed to the increasing use of posters.

These were cultural posters. With the arrival of the industrial revolution, they became a means of advertising industrial products and services. Commercial posters encouraged the consumption of industrial products and thus consequently accelerated the development of industrial technology. With the development of tourism before the Second World War, they became a means of advertising tourist, cultural and natural landmarks.

During the Second World War, posters were intended for spreading political propaganda of individual hostile opponents. The development of the poster proceeded similarly after the Second World War as well. It always followed the needs of social life and industrial production.

During the time of socialism, all posters, except tourist ones, contained socialist symbols. The first preserved tourist poster is the poster by painter Maksim Gaspari Koroška Slovenija. The illustration is composed of a collage of narrative scenes of the Koroška region and its inhabitants. The year of publication is not precisely determined.

This is followed by posters of the tourist pearl of Gorenjska, Bled and the Health Resort Rogaška Slatina by design and illustration authors Sašo Šantel and Peter Kocjančič. With the beginning of the introduction of photographs on posters in the 1960s, the use of tourist posters expanded even further. They began using aerial photographs of various tourist locations and the Slovenian Primorska region. The first tourist poster using a photograph is the poster for the town of Piran.

It was published in 1962.

Results

With this fact, I can confirm the assumption that photographs appeared on Slovenian tourist posters very late. Slovenian designers clung to illustration on tourist posters for a long time, even though they could have already been using photographs. The reason for this may be that the designers of these posters were actually illustrators and therefore used illustrations.

Among all Slovenian tourist posters, the poster by artist Jože Horvat stands out the most, who created the poster Gornja Savinjska dolina in 1971. Its illustration is unrecognisable and is not connected to the theme. The fact that the photographer and designer are two different people appears in 1977 with the poster that depicts and advertises Cerkniško jezero.

Two posters advertising Rogla from 1988 are also special. The design author is Zdravko Papič and the photography author is Janko Dermastja. These two posters use display typography, which means that the letters are decorative.

The analysis of Slovenian tourist posters is not yet finished, as posters created from 1994 onwards to the present day are missing. The author intended to carry out the analysis of these posters already within the framework of this diploma thesis, but cooperation with people who could have helped the author find data and images about these posters unfortunately did not bear fruit. Nevertheless, in the future I intend to complete this as well, but not within a specific time frame.