Guidelines for Designing a Corporate Identity for a Modern Beauty Studio

The diploma thesis entitled Guidelines for Designing a Corporate Identity for a Modern Beauty Studio arose from a desire for new knowledge and curiosity about what is required to design a company's image. She will determine whether newer approaches and trends in corporate identity design have an impact on the climate crisis. In her thesis, she will describe the elements that comprise it and the process of creating these elements. She will prove whether competitiveness in the market influences the increase of the climate crisis. Whilst writing the diploma thesis, she will gain extensive knowledge from researching good examples of corporate identities.

Problem

The diploma thesis entitled Guidelines for Designing a Corporate Identity for a Modern Beauty Studio arose from a desire for new knowledge and curiosity about what is required to design a company's image. She will determine whether newer approaches and trends in corporate identity design have an impact on the climate crisis. A corporate identity is the visual part of every company's image and is composed of several elements.

Solution and Method

In her thesis, she will describe the elements that comprise it and the process of creating these elements. In the diploma thesis, she will combine the theoretical and practical parts in individual chapters. Therefore, the practical part will relate to the theory, which she will explain through research conducted from literature.

With my diploma thesis, I wish to present the vision of a beauty salon that she has conceived and wishes to open in the future. The purpose of the diploma thesis is to study the process of creating a new company or beauty salon.

Results

She will prove whether competitiveness in the market influences the increase of the climate crisis. Whilst writing the diploma thesis, she will gain extensive knowledge from researching good examples of corporate identities. This knowledge will be very useful to the author when designing her own company image, which I wish to design and present in the diploma thesis.

In this beauty studio, I wish to combine two concepts in the service offering that are close to the author, namely beauty and design/photography. The studio that she will present in the diploma thesis, I wish to realise in the future. The studio would differ from other beauty salons in that it also includes various media services, such as photography, various graphic products that will be available on the website or in the physical shop within the salon.

She has conceived a way to help women feel beautiful in their own skin and preserve that moment forever. She would offer various beauty services, including make-up, where she would prepare women, and then capture that moment of happiness with a camera. Therefore, she would first emphasise their beauty with cosmetics so that they would feel truly special, and then capture it in photographs that they could keep as a memory.

The photographs will contribute to their self-image, which is highly sought after in today's world. She will describe the company vision in more detail in the selected chapter and present the designed corporate identity from the initial concept to the final realisation in her diploma thesis.