Academia
Diploma thesis 2011analiza · filmska industrija · kamera

Filming a Promotional Reportage 'Konjeniški Klub Gibanje'

People believe that filming and editing a low-budget film or advertisement requires a lot of money.

Davor MrkićMedijska produkcija · supervisor mag. Irena Bedrač · defence maj 2011
In brief

The project in five facts.

AuthorDavor Mrkić
Supervisormag. Irena Bedrač
Module—Medijska produkcija
Employer / clientAcademia
Year2011maj 2011
About the project

Challenge, approach and results.

People believe that filming and editing a low-budget film or advertisement requires a lot of money. We all think of amounts that ordinary workers cannot imagine. In the film industry, it is also possible to film short and interesting films with an excellent story. Through analysis, he will demonstrate how it is possible to film an advertisement with minimal costs and a well-produced product. It will contain various film shots, he will make an effort with some effects, possibly use one or two cameras, and write the financial part of the project.

Problem

People believe that filming and editing a low-budget film or advertisement requires a lot of money. We all think of amounts that ordinary workers cannot imagine. Acquiring actors, having high-resolution cameras that cost as much as a medium-quality car, paying a director and a director of photography... etc.

This is not true!

Solution and Method

In the film industry, it is also possible to film short and interesting films with an excellent story. In today's era of good computers, HD cameras and excellent ideas, such a thing is easier to realise than in older times. The Internet is the major part of what a person needs for knowledge and good creativity.

Films that we see on television, various spots, advertisements, documentary films, etc. are good lessons for creating and filming. Ideas come from all directions. Almost more effort needs to be invested in things that are free, such as the idea, location, suitable weather, than in things that can be acquired with money.

I want to say that money is not everything to make a good recording, but it is good to have it. The most popular example is the website www.youtube.com, with which the owners became rich and achieved great success with short low-budget films. The entire world uploads their own videos to their servers free of charge.

All videos that people have ever seen, or will see, eventually end up on www.youtube.com. Because it is a rapidly growing company, something new appears on their website every time. New additions, a huge number of new users, many plug-ins with which we can enhance an uploaded video.

A very interesting video was Reverie, which was filmed with a DSLR camera in high resolution and received over two million views within a week. In the diploma thesis, he will analyse a four-minute promotional film.

Results

Through analysis, he will demonstrate how it is possible to film an advertisement with minimal costs and a well-produced product. It will contain various film shots, he will make an effort with some effects, possibly use one or two cameras, and write the financial part of the project. There are more and more short and good films, therefore I believe that the film industry is gaining greater and rapidly growing competition.

Videokamera snema konjeniško dejavnost
Diploma thesis

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