Academia
Diploma thesis 2024barvna psihologija · čustveni odzivi · identifikacija

Contemporary Reinterpretation of a Classic Book Cover

She focused on the reinterpretation of the cover of the novel "Pride and Prejudice" by Jane Austen.

Lucija MacuhMedijska produkcija · supervisor mag. Stevan Čukalac · defence september 2024
In brief

The project in five facts.

AuthorLucija Macuh
Supervisormag. Stevan Čukalac
Module—Medijska produkcija
Employer / clientAcademia
Year2024september 2024
About the project

Challenge, approach and results.

In her diploma thesis, she examines contemporary book cover design and its impact on the perception of classic literary works. She focused on the reinterpretation of the cover of the novel "Pride and Prejudice" by Jane Austen. The diploma thesis is divided into a theoretical and a practical part. A survey will be conducted with the aim of researching how important a book cover is in the decision to purchase, identifying cover elements that most attract readers, assessing preferences regarding the reflection of the book's content on the cover, and determining interest in classic books with contemporary designed covers. Research methods include reader surveys, comparative analysis of covers, and theoretical support from literature.

Problem

In her diploma thesis, she examines contemporary book cover design and its impact on the perception of classic literary works. She focused on the reinterpretation of the cover of the novel "Pride and Prejudice" by Jane Austen. Book covers nowadays are not merely decorative elements, but an important means of communication between the author, the work, and readers, reflecting the cultural, aesthetic, and identity trends of contemporary society.

The set objective is to research how the use of colour psychology, symbolism, typography, iconography, and illustration influences the emotional response of readers as well as the recognisability and identification with the book's content. She set hypotheses that focus on the impact of cover design on readers' emotional responses, content recognisability, and the commercial success of books in the contemporary market.

Solution and Method

The diploma thesis is divided into a theoretical and a practical part. In the theoretical part, she will research the history and the very beginnings of book cover design, contemporary trends, colour psychology, and symbolism. The theoretical part will also present cultural differences in design and consumer behaviour.

In the practical part, she will design a contemporary reinterpretation of the classic book cover of "Pride and Prejudice". She will design a modern cover without losing the classic beauty and relevance of the cover. In the practical part, she will also conduct a survey.

Results

A survey will be conducted with the aim of researching how important a book cover is in the decision to purchase, identifying cover elements that most attract readers, assessing preferences regarding the reflection of the book's content on the cover, and determining interest in classic books with contemporary designed covers. Research methods include reader surveys, comparative analysis of covers, and theoretical support from literature. Despite challenges such as the subjectivity of respondents' answers and limited representativeness of the sample, she believes the work can be successfully completed, as during her studies she acquired sufficient theoretical and especially practical knowledge that she will be able to use in carrying out the diploma thesis.

The purpose of the diploma thesis is to contribute to understanding the role of book cover design in preserving and popularising classic literature in contemporary society.

Sodobna reinterpretacija klasične naslovnice knjige – naslovna fotografija diplomskega projekta
Diploma thesis

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