Driving Safety School for Young Drivers as a Business Opportunity

With the increasing number of fatal traffic accidents and serious injuries, we ask ourselves whether we have done enough to get home safely. The traffic environment is becoming increasingly complex, with more and more young drivers whose goal is not safe driving and compliance with regulations, but showing off in good cars, with loud music, smoking and using mobile phones whilst driving. The core of the diploma thesis is the development of a business plan with which we wish to establish the company "Driving Safety School for Young Drivers" and verify whether the business idea is also a long-term business opportunity. In their diploma thesis, they set hypotheses that safe driving is not a priority for young people and that the business idea of establishing a company is a good long-term business opportunity, which we prove through research and a business plan.

Problem

With the increasing number of fatal traffic accidents and serious injuries, we ask ourselves whether we have done enough to get home safely. The traffic environment is becoming increasingly complex, with more and more young drivers whose goal is not safe driving and compliance with regulations, but showing off in good cars, with loud music, smoking and using mobile phones whilst driving. For young people, driving has become a challenge, the car is no longer just a means of transport, but everything is connected with pleasure and adrenaline.

The following diploma thesis is dedicated to researching young drivers and their thinking about the importance of safe driving. The diploma thesis contains a theoretical part, the basics of entrepreneurship and market research, whilst the central part comprises market research and a business plan as well as a description of young drivers and their habits.

Solution and Method

The core of the diploma thesis is the development of a business plan with which we wish to establish the company "Driving Safety School for Young Drivers" and verify whether the business idea is also a long-term business opportunity.

Results

In their diploma thesis, they set hypotheses that safe driving is not a priority for young people and that the business idea of establishing a company is a good long-term business opportunity, which we prove through research and a business plan.