The project in five facts.
Challenge, approach and results.
The diploma thesis addresses the topic of an operating online shop offering portable massage tables and body care accessories as a development opportunity. Part of the theory on entrepreneurship and business planning has been elaborated, the market has been researched and analysed from the perspective of possibilities for increasing current sales volumes, new complementary products, new markets and customers, and methods of market communication, whilst in the application part, past operations have been analysed and operations have been designed with a business plan for the further development of ** SILVER Store.** The purpose of the diploma thesis is to examine the state of the market amongst people and activities engaged in massage and other body care. We wish to determine the success of the operating online shop's past operations, examine development possibilities in the market, formulate a development-oriented business plan for the forthcoming 4-year period, and determine the expected success.
Problem
The diploma thesis addresses the topic of an operating online shop offering portable massage tables and body care accessories as a development opportunity. Part of the theory on entrepreneurship and business planning has been elaborated, the market has been researched and analysed from the perspective of possibilities for increasing current sales volumes, new complementary products, new markets and customers, and methods of market communication, whilst in the application part, past operations have been analysed and operations have been designed with a business plan for the further development of ** SILVER Store.** The purpose of the diploma thesis is to examine the state of the market amongst people and activities engaged in massage and other body care.
Results
We wish to determine the success of the operating online shop's past operations, examine development possibilities in the market, formulate a development-oriented business plan for the forthcoming 4-year period, and determine the expected success. In their case, research methods are based primarily on questionnaire surveys which will be distributed amongst their current and future customers. Most information has been obtained from the World Wide Web.
Module, programme and stories.
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