The project in five facts.
Challenge, approach and results.
Companies in a market economy system are exposed to fierce competition, changing market conditions, and more recently to economic crisis. Companies strive for the best possible business performance and the largest market share as well as the best product, as only in this way can they compete with similar companies. The author in the diploma thesis compared the performance of magazine 'X' and magazine 'Y'. The aim of the diploma thesis is to determine the appropriateness of the company's decision for further sale of this product and secondly to confirm or refute the thesis that the female population is more inclined to read magazines and is thus more susceptible to the influences of advertising media to purchase a particular product or service. The diploma thesis consists of four chapters.
Problem
Companies in a market economy system are exposed to fierce competition, changing market conditions, and more recently to economic crisis. Companies strive for the best possible business performance and the largest market share as well as the best product, as only in this way can they compete with similar companies.
Solution and Method
The author in the diploma thesis compared the performance of magazine 'X' and magazine 'Y'. She analysed revenues, costs by types of costs, break-even point, circulation and number of products sold. The purpose of the diploma thesis is to analyse the sales performance of the monthly women's magazine 'X' based on real figures and to carry out a comparison with a comparable men's magazine from the same publisher.
Results
The aim of the diploma thesis is to determine the appropriateness of the company's decision for further sale of this product and secondly to confirm or refute the thesis that the female population is more inclined to read magazines and is thus more susceptible to the influences of advertising media to purchase a particular product or service. The diploma thesis consists of four chapters. In the first chapter, the purpose of the diploma thesis is defined, in the second chapter the company is presented, in the third chapter the process of publishing a monthly magazine is described, in the fourth chapter she compared and analysed the data for magazine 'X' and magazine 'Y', which she had previously obtained.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Računovodstvo module or book a consultation.