Marketing of Precious Metals – Investment, Speculation or Saving

Due to poor recognition and the recently interesting method of investing or saving, he decided to present precious metals in his diploma thesis. During the economic and financial crisis, commodities and with them precious metals are a reliable method of saving or investing.

Problem

Due to poor recognition and the recently interesting method of investing or saving, he decided to present precious metals in his diploma thesis. During the economic and financial crisis, commodities and with them precious metals are a reliable method of saving or investing. Precious metals appear in various forms: as investment bars, in the form of futures contracts, reservations or shares in mines (deposits).

The most common and most tangible form is physical: investment bars. There is much more gold in the world than silver, yet gold is still more expensive. It is intended for luxury products, whilst silver is far more industrially useful, due to its biological and physical properties.

Platinum and palladium are primarily industrial metals. Gold is suitable for investors also due to tax advantages. Precious metals are, especially in these financially unstable times, a safe investment that protects against inflation, preserves the value of money, and protects against fluctuations in the value of the dollar.

Reserves of precious metals are limited and their deposits are sufficient for only another fifteen years. When discussing investments, we always speak only of gold and silver, because liquidity in their markets is greater, whilst reserves are smaller. The diploma thesis consists of three key chapters.

In the first chapter, I wish to present precious metals, their origin and significance in the present day. In the next chapter, he will present the sales channels for precious metals in Slovenia, and finally, the diploma thesis will show some data on sales and influences on the movement of precious metal prices. With the diploma thesis, he would like to demonstrate the importance of saving and that everyone is capable of saving according to their means, but a certain degree of adaptability is required.