Academia
Diploma thesis 2012LED · Leš · nova tehnologija

Marketing of Leš d.o.o. Company Using New Technologies

Those who do not adopt new technology as part of their business process will soon become uncompetitive compared to their rivals in an increasingly competitive market.

Darja LešEkonomist · supervisor Manja Štebih · defence september 2012
In brief

The project in five facts.

AuthorDarja Leš
SupervisorManja Štebih
Module—Ekonomist
Employer / clientAcademia
Year2012september 2012
About the project

Challenge, approach and results.

We live in a time of rapid technological development that enables us to live more comfortably, whilst at the same time their lives are becoming increasingly complicated. Customer demands are ever higher, competition ever fiercer, and the struggle for survival in the market increasingly difficult. If we want a company to survive in such an environment, it must respond to changes as soon as possible. Those who do not adopt new technology as part of their business process will soon become uncompetitive compared to their rivals in an increasingly competitive market. This is followed by the presentation of the research section, which was carried out using a questionnaire survey, and the analysis of the survey. In the final section, confirmations of the stated hypotheses of the diploma thesis are listed, which are graphically processed, and at the end the author's own thoughts and findings are presented.

Problem

We live in a time of rapid technological development that enables us to live more comfortably, whilst at the same time their lives are becoming increasingly complicated. Customer demands are ever higher, competition ever fiercer, and the struggle for survival in the market increasingly difficult. If we want a company to survive in such an environment, it must respond to changes as soon as possible. Those who do not adopt new technology as part of their business process will soon become uncompetitive compared to their rivals in an increasingly competitive market. The diploma thesis consists of an introduction, where the matter under consideration was defined, and the purpose, objectives and basic assertions of the matter under consideration were presented.

In the second section, the company Leš d.o.o. was briefly described and marketing and new technologies were theoretically presented. This is followed by a presentation of the website of the company Leš d.o.o. and advertising of this company on an LED display.

Solution and Method

This is followed by the presentation of the research section, which was carried out using a questionnaire survey, and the analysis of the survey.

Results

In the final section, confirmations of the stated hypotheses of the diploma thesis are listed, which are graphically processed, and at the end the author's own thoughts and findings are presented.

Razstavni prostor z LED svetili in sodobno razsvetljavo
Diploma thesis

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