Effective Design of ALL IN Event Advertising – Comparison of Strategies and Results

Event advertising is a process that disseminates information about an upcoming event with the aim of attracting visitors and generating interest and excitement. It plays a key role in reaching the target audience, increasing event visibility and ensuring successful attendance. He used the research method and the method of generating design ideas. It relates to the design of final products according to the requirements of the organisers and the findings obtained in previous chapters. First, he had to select an idea that he had already arrived at during the process of generating design ideas.

Problem

Event advertising is a process that disseminates information about an upcoming event with the aim of attracting visitors and generating interest and excitement. It plays a key role in reaching the target audience, increasing event visibility and ensuring successful attendance. The first part of the diploma thesis is theoretical.

Solution and Method

In it, he used the research method and the method of generating design ideas. Under the research method, he included analysing the target group, market research, competition, styles, trends and visual communication used in the given field. Using the document analysis method, he was able to analyse already existing data that he found recorded in written and electronic sources.

Using the participant observation method, he was able to observe the functioning and communication within a smaller dance group. Thus, he obtained information about whom he was designing for and what the standards and expectations of design in this field were. When generating design ideas, he used mind mapping, the 6-3-5 method, SWOT analysis and analogical thinking.

He interconnected these and compared their effectiveness and impact on further design. Great emphasis was also placed on the influence of colours, as he was interested in how colours affect each other and the viewers. The second part of the diploma thesis is practical.

Results

It relates to the design of final products according to the requirements of the organisers and the findings obtained in previous chapters. First, he had to select an idea that he had already arrived at during the process of generating design ideas. The design of the final products began with drawing a sketch.

When it was completed, it took on its form with the help of using the digital programme Adobe Illustrator. He described all the steps he followed, explained the use of digital tools and the effects of settings on the product. After a conversation with the organiser, certain matters had to be changed and corrected.

The final step was designing the remaining advertisements for various advertising media. By writing the diploma thesis, he found that different methods of generating ideas do not lead to the same results, but they are all equally important for the development of the entire idea. In some cases, certain methods can be less emphasised, but without them we cannot create appropriate advertising.

He learnt that colours, in addition to influencing the viewer's mood and signalling actions, also cause physiological reactions.