DETERMINING USER SATISFACTION WITH THE BUSINESS OPERATIONS OF ŠTUDENTSKI SERVIS, D.O.O., MARIBOR WITH PROPOSED IMPROVEMENTS

Študentski servis, d.o.o., Maribor is among the leading agencies for student and pupil work placement on the domestic market. It faces increasingly strong competition and changing legislation and environmental factors over which it cannot always exert influence. For this reason, a survey was conducted among randomly selected users of the services of Študentski servis, d.o.o., which provided us with important information about how they perceive us. We believe that the results of this research can significantly influence the future operations of Študentski servis, d.o.o., which we also demonstrate through a business plan for the next four years.

Problem

Študentski servis, d.o.o., Maribor is among the leading agencies for student and pupil work placement on the domestic market. It faces increasingly strong competition and changing legislation and environmental factors over which it cannot always exert influence. If the company wishes to maintain its leading position in the market, it must have a thorough understanding of its competitors as well as the wishes, expectations and needs of its existing and potential users – pupils and students.

For this purpose, they decided to produce the diploma thesis before you. In it, we wish to present the organisation and operations of Študentski servis, d.o.o., which, despite increasingly strong competition, wishes to maintain the existing level of activity – work placement, photocopying, driving school, tourism, human resources consulting – and to build upon it further. Therefore, it is necessary to constantly strive towards new activities and approaches that would further improve its competitive advantage. It is equally important to pay attention to the users of their company and to follow their wishes.

Solution and Method

For this reason, a survey was conducted among randomly selected users of the services of Študentski servis, d.o.o., which provided us with important information about how they perceive us.

Results

We believe that the results of this research can significantly influence the future operations of Študentski servis, d.o.o., which we also demonstrate through a business plan for the next four years.