The project in five facts.
Challenge, approach and results.
The last decade has witnessed exponential progress in the field of artificial intelligence (AI), which not only transforms the modern world as we know it, but also lays the foundations for a future in which technological innovations will be of key importance. The development of AI is not limited solely to technological applications that we encounter increasingly often in everyday life, but extends far into the established practices of today's industry, including media production. This research emphasises that AI, despite its limitations, already opens up new opportunities for innovation today, whilst at the same time requiring the user to thoughtfully and creatively integrate the results that AI models generate.
Problem
The last decade has witnessed exponential progress in the field of artificial intelligence (AI), which not only transforms the modern world as we know it, but also lays the foundations for a future in which technological innovations will be of key importance. The development of AI is not limited solely to technological applications that we encounter increasingly often in everyday life, but extends far into the established practices of today's industry, including media production. This transformation is reflected in all segments of the media ecosystem, from the automation of data collection, personalisation of content display, to autonomous shops and vehicles.
In this diploma thesis, the possibilities of replacing human tasks with artificial intelligence in media production will be explored, with attention paid to both creative and routine, repetitive areas of media production tasks.
Solution and Method
Despite the rapid advancement of technology, current AI models that are freely and publicly accessible to the wider public are not yet capable of generating footage that would be indistinguishable from real footage, therefore an attempt will be made to divide media tasks into smaller parts and submit them to various AI models, which will serve the author as an aid in carrying out specific tasks, whilst the final shaping of the project remains in his (human) hands. Consideration will be given to how AI can transform the work processes of video production and how it affects the size of the team, the speed and efficiency of work, and the quality of the final product.
The diploma thesis will also address how AI enables individuals to pursue new forms of innovation and creativity. Through a practical example of video project production, the use of AI in the roles of screenwriter, creative director, music composer, sound designer and colourist will be tested. The aim will be to assess whether AI can become an indispensable partner in media production and how this will affect the further development of media production.
The research will serve as a foundation for understanding future trends and possibilities that the integration of AI into work processes brings in the broad field of media production.
Results
This research emphasises that AI, despite its limitations, already opens up new opportunities for innovation today, whilst at the same time requiring the user to thoughtfully and creatively integrate the results that AI models generate. Artificial intelligence is only as good as its controller is capable; without human guidance that directs, transforms and connects results, AI for now still remains a tool without true creative value.
Module, programme and stories.
Your diploma project for a real company.
A diploma thesis at Academia solves a challenge from a company – often the one where you do your 800 hours of placement. Read about the Video produkcija module or book a consultation.