Artificial Intelligence in Graphic Design with Logo Design for a Beauty Studio

The diploma thesis entitled Artificial Intelligence in Graphic Design with Logo Design for a Beauty Studio addresses the use of modern technologies in graphic design, specifically in logo design as a key element of comprehensive visual identity. This process did not involve manual sketching, as they were interested in how independently AI generates visual templates. The second logo was created without the use of artificial intelligence, through their own creative process, which included sketches, typography selection, grid composition and colour palette determination in Adobe Illustrator.

Solution and Method

The diploma thesis entitled Artificial Intelligence in Graphic Design with Logo Design for a Beauty Studio addresses the use of modern technologies in graphic design, specifically in logo design as a key element of comprehensive visual identity. They were interested in how artificial intelligence can influence the design process and what value it brings in creating visual identity, particularly within the cosmetics industry, where aesthetics is one of the most important values. In the theoretical part, they first explained the basic concepts related to artificial intelligence and graphic design, and explored the historical development of the use of artificial intelligence in creative processes.

Particular attention was paid to the question of how artificial intelligence is already being used within the cosmetics industry, highlighting examples of good practice such as Estée Lauder, L'Oréal and Sephora. They also presented specific tools that incorporate artificial intelligence into the design process, primarily the DALL-E image generator. Based on the researched literature, they highlighted both the advantages and challenges that incorporating artificial intelligence into graphic work brings.

In the practical part, they focused on designing two logos for the beauty salon studio-BEKA. The first logo was designed with the help of artificial intelligence, where they tested how the system interprets textual descriptions and reference images.

Results

This process did not involve manual sketching, as they were interested in how independently AI generates visual templates. The second logo was created without the use of artificial intelligence, through their own creative process, which included sketches, typography selection, grid composition and colour palette determination in Adobe Illustrator. Both logos were then analysed and compared in a survey in which participants evaluated the visual appearance, perceived professionalism and impression the logo leaves.

Based on the results, they found that artificial intelligence can indeed contribute to greater efficiency and speed of the creative process. Nevertheless, most users still trust design solutions created by humans more, as they perceive them as more authentic, coordinated and professional. They concluded that artificial intelligence can play an important supporting role, but the key part of design still remains in the hands of the designer, who with their knowledge, sense and aesthetic judgement creates a comprehensive and convincing visual solution.